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Aanand L Rai Breaks Silence on Shah Rukh Khan Starrer Zero's Box Office Failure_我的网站

A |     《诡秘之主》官方近日发文，重点回应了游戏上线后的商业表现：血流成河的胜利！官方表示，作为快手游戏首款具备全球发行可能的大作，《诡秘之主》的商业表现意味着快手正式杀入重度MMO赛道。    此前官方曾自曝，《诡秘之主》制作成本高达12亿元，并采用虚幻5引擎开发，是快手游戏重点投入的大型产品。官方表示，《诡秘之主》此前曾连续5天登上苹果App Store下载榜第一。虽然游戏在苹果畅销榜的排名最高为第15名，但苹果端收入仅占游戏总收入约15%，其余约85%的收入来自PC端和安卓官包。

B |     Zero, released in 2018, had not performed well at the box office. The Shah Rukh Khan starrer did not live upto fans' expectations and director Aanand L Rai has recently opened up about the same. He noted that he did not properly make use of Shah Rukh Khan's stardom or weave it into the character.          During an interview with Galatta Plus, Aanand noted that he should have understood that SRK comes with a stardom that requires to be utilised. He reveals having realised later that he should have taken care of the actor's image. "The problem with Zero was that, that man..that superstar came to me with so much of love and me being me, I never understood that it’s not an actor director who was going to make a story. There was a superstar attached, his image is there, which I have to understand and get in the film. I was working with an actor, a big actor. I realised much later that there is an image that I had to take care of," the director quipped.He further added that many feel his films are without the baggage of a star. Emphasising on the statement, Aanand shared that he probably does not know how to utilise someone's stardom. "When you say that my films are without the baggage of a star, somewhere I agree that maybe I am unable to incorporate that stardom in my characters. At times, people want to see their stars in a character, but a part of the star should also be there, which I was unable to do. I was floating, those bearings were not there, they were moved," he said.          Having said that, the director opened up on working with SRK. Calling it a "rewarding experience," Aanand noted that he should have understood the actor and his image better while filming the movie.Also Read: Tere Ishk Mein Review: Dhanush and Kriti Sanon Shine in This Deeply Intense Love Story。    “这样还给我们带来了一个巨大的优势，我们的利润率直接爆表，因为渠道分成大幅缩减，所有收入都进了快手游戏，足额向国家交税，分币没外流，榜单上看上去排名一般，实际上则是颗粒归仓。”     官方还表示，对于快手游戏而言，能够进入重度MMO这一长期竞争激烈的赛道，本身就是一次重要的商业突破。

C | 在公布商业表现后，官方还带来了一个相当直接的福利。    《诡秘之主》宣布将于9月17日节点版本加入外观1折券，所有200元以下外观均可无门槛使用。也就是说，游戏内原价128元的外观，更新后使用优惠券仅需12.8元；原价6元的外观则只需要0.6元。

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Published on:11:07:40